Our Services

CRM Risk Analysis

Identifying true cost of CRM Campaigns
  • In-depth analysis of an on-site marketing campaign for your brand or for your competitor.
  • No internal data needed, on-site offer with T&Cs will do.
  • Customer sentiment assessment for different behavioural segments.
  • Maximize ROI on your CRM budget decisions.

Customer Marketing Report

Insights into budgets and strategy of online gambling operators.
  • Monthly overview of operator’s spend on on-site marketing campaigns.
  • Insights into budgets, focus areas and strategy.
  • Estimation of customer value of offers (true cost to the business).
  • Defining critical success factors of campaigns.
  • Identification of key campaigns.

Examples: leaderboard competitions, money backs, freespins, freebets, cashbacks, deposit bonuses etc.

Customer Risk Management

Get an independent third opinion.
  • Get help to identify your customers who are long-term winning.
  • Help you to combine sportsbook risk exposure, bonus abuse, advantage gambling and affiliate abuse to achieve a holistic view of the customer.
  • Build the bridge between commercial and product when it comes to individual customer risk management.

Training

Get a better understanding of your customer’s motivation.
  • In-depth product training.
  • Examples of how customers can turn the odds in their favour (and how to avoid this).
  • Help you with setting up profitable on-site campaigns.

Invite a gambling expert

Product, commercial and data expertise in one person.
  • Build the bridge between product, commercial and data.
  • Get input from a real gambler when setting up algorithms to identify future customer behaviour.
  • Spot mistakes in TV commercials or marketing campaigns before launching.
  • Attend brainstorms with your ad agency to get input from a real gambler.

Mystery Shopping

Identify weak points (and strong ones) in your customer journey.
  • Get monthly reports of what your customers are experiencing on your website.
  • Test specific customer journeys (sign-up, first deposit, KYC, customer support, bonus,…)
  • Understand your competitor’s weaknesses and learn how not to make the same mistakes (and exploit theirs).
+ CRM Risk Analysis

CRM Risk Analysis

Identifying true cost of CRM Campaigns
  • In-depth analysis of an on-site marketing campaign for your brand or for your competitor.
  • No internal data needed, on-site offer with T&Cs will do.
  • Customer sentiment assessment for different behavioural segments.
  • Maximize ROI on your CRM budget decisions.
+ Customer Marketing Report

Customer Marketing Report

Insights into budgets and strategy of online gambling operators.
  • Monthly overview of operator’s spend on on-site marketing campaigns.
  • Insights into budgets, focus areas and strategy.
  • Estimation of customer value of offers (true cost to the business).
  • Defining critical success factors of campaigns.
  • Identification of key campaigns.

Examples: leaderboard competitions, money backs, freespins, freebets, cashbacks, deposit bonuses etc.

+ Customer Risk Management

Customer Risk Management

Get an independent third opinion.
  • Get help to identify your customers who are long-term winning.
  • Help you to combine sportsbook risk exposure, bonus abuse, advantage gambling and affiliate abuse to achieve a holistic view of the customer.
  • Build the bridge between commercial and product when it comes to individual customer risk management.
+ Training

Training

Get a better understanding of your customer’s motivation.
  • In-depth product training.
  • Examples of how customers can turn the odds in their favour (and how to avoid this).
  • Help you with setting up profitable on-site campaigns.
+ Invite a Gambling Expert

Invite a gambling expert

Product, commercial and data expertise in one person.
  • Build the bridge between product, commercial and data.
  • Get input from a real gambler when setting up algorithms to identify future customer behaviour.
  • Spot mistakes in TV commercials or marketing campaigns before launching.
  • Attend brainstorms with your ad agency to get input from a real gambler.
+ Mystery Shopping

Mystery Shopping

Identify weak points (and strong ones) in your customer journey.
  • Get monthly reports of what your customers are experiencing on your website.
  • Test specific customer journeys (sign-up, first deposit, KYC, customer support, bonus,…)
  • Understand your competitor’s weaknesses and learn how not to make the same mistakes (and exploit theirs).

CRM Risk Analysis

  • In-depth analysis of an on-site marketing campaign for your brand or for your competitor.
  • No internal data needed, on-site offer with T&Cs will do.
  • Customer sentiment assessment for different behavioural segments.
  • Maximize ROI on your CRM budget decisions.

Customer Marketing Report

  • Monthly overview of operator’s spend on on-site marketing campaigns.
  • Insights into budgets, focus areas and strategy.
  • Estimation of customer value of offers (true cost to the business).
  • Defining critical success factors of campaigns.
  • Identification of key campaigns.

Examples: leaderboard competitions, money backs, freespins, freebets, cashbacks, deposit bonuses etc.

Customer Risk Management

  • Get help to identify your customers who are long-term winning.
  • Help you to combine sportsbook risk exposure, bonus abuse, advantage gambling and affiliate abuse to achieve a holistic view of the customer.
  • Build the bridge between commercial and product when it comes to individual customer risk management.

Training

  • In-depth product training.
  • Examples of how customers can turn the odds in their favour (and how to avoid this).
  • Help you with setting up profitable on-site campaigns.

Invite a Gambling Expert

  • Build the bridge between product, commercial and data.
  • Get input from a real gambler when setting up algorithms to identify future customer behaviour.
  • Spot mistakes in TV commercials or marketing campaigns before launching.
  • Attend brainstorms with your ad agency to get input from a real gambler.

Mystery Shopping

  • Get monthly reports of what your customers are experiencing on your website.
  • Test specific customer journeys (sign-up, first deposit, KYC, customer support, bonus,…)
  • Understand your competitor’s weaknesses and learn how not to make the same mistakes (and exploit theirs).

Wardurr Statistics

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Operators Tracked
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Campaigns Tracked
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Bonus Amount Tracked
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Prize Pools Tracked
Contact Us

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CRM Risk Analysis

Customer Marketing Report

Customer Risk Management

Training

Invite a Gambling Expert

Mystery Shopping

Wardurr BVBA was founded in 2017 by Ward De Bock. The company is privately owned and registered in Belgium.